Completely Independent Distribution was formed in 2002 with the intention of offering music-related licensing and merchandising companies a reliable and independent route into the UK and Europe’s entertainment retail market. CID now represents most of the key music merchandisers within Europe, including Signatures Network, Giant, Cinder Block as well as entertainment heavyweights such as Disney and Warner Bros.

The company has worked harder than anyone else to increase the performance of music and character merchandise in the European markets including the development of new packaging and POS solutions, which have, according to retailers, completely revitalised t-shirt sales. This is reflected in the fact that in the UK alone CID sold in excess of 1,000,000 t-shirts during the last twelve months – or to put it another way CID sold roughly two t-shirts every minute of every day, proving the strong market there is for the product.

CID is located in the heart of the United Kingdom, at the centre of the road and rail network. It also has distribution hubs in key mainland European cities including Paris and Amsterdam.

CID employs a team of 50 staff who are all dedicated to serving our customers and are all passionate about the products they sell. At our Leicester HQ we handle all aspects of t-shirt design, production and sales with an on-site creative design team, production department and eight-person strong sales department with specialist teams serving various sales streams and retailers. We also have two warehousing and logistics facilities where we handle all aspects of product storage, order picking and packing, and distribution.

Loudclothing, our Internet brand, is the only European web store that is in a position to offer all the main music brands all of the time. The site is growing in terms of traffic and sales at an expediential rate.